The parent company of Yujidao is located in Suzhou, Jiangsu Province. It is a national high-tech enterprise that uses deer bodies as the base material for the research and development and production of traditional Chinese medicine and biological preparations. Currently, the company is at the advanced level in China in the field of deer body research. At present, it has a thousand-head sika deer farm in Changchun, Jilin Province, and a second thousand-head deer farm is under construction. Meanwhile, the company currently also has a distillery for blending. We position this brand as an Oriental ingredient suitable for the skin of Chinese people. "Oriental Skin Control, the Way of Nature" is the brand's Slogan. The main ingredient of the product is antler extract.

This project has designed an auxiliary graphic logo for Yujidao, which is derived from the ancient Eastern makeup "Hua Dan". The packaging materials and shapes are expressed by using the same process effect of ancient lacquer. Different visual styles are selected according to the two sales channels.

御肌道母公司坐落于江苏苏州，是一家以鹿体为基材，研发与生产中药、生物制剂的国家高新企业，公司在鹿体研究领域目前处在国内先进水平，目前在吉林长春设有一座千头梅花鹿养殖场，且第二座千头鹿场正在建设中。同时，公司目前也拥有一家配制酒厂。我们给予该品牌定位于适合国人肌肤的东方成分，“东方御肌，自然之道”是该品牌Slogan，产品主要成分为鹿角提取物。

本次项目为御肌道设计了辅助图形标志，来源于古代东方的妆容“花钿”重新设计而来，包材器型运用了古法大漆同种工艺效果来进行表达，根据两种销售渠道选择了不同的视觉风格。