颜蕊甲油胶



BRAND:颜蕊 Youth Rose
PROJECT MANAGER:Kevin
DESIGNER:明洋
3D EFFECT:Mega
YEAR:2024.10

In 2015, the parent company of Yanrui was established in Shanghai. It was the first in China to launch the universal nail art functional glue brand "Youth Rose Yanrui", and has now become a leading brand of nail art functional products. The products have been sold to dozens of countries and regions such as the United States, the United Kingdom, Canada, Russia and Vietnam, with cumulative sales exceeding 20 million bottles. Yanrui adheres to a people-oriented approach, taking "manicurists" as the core of its work, and is committed to providing manicurists with stable, professional and most cost-effective beauty products and services. With stable quality and a good reputation, its brand influence continues to expand.

For this design, due to the excessive number of strokes in the character "Yan Rui", to reduce visual complexity, we have hidden some strokes, making the overall treatment more concise and clear. The logo has been redesigned, and a small flower is interpreted using a diamondiamond cutting technique, corresponding to the brand name "Yan Rui". The packaging material of the can has been changed from the original slender bottle to a round and flat bottle, which is more convenient for manicurists to take out.

2015年颜蕊的母公司成立于上海,在国内率先推出通用型美甲功能胶品牌“Youth Rose 颜蕊”,现已成为美甲功能性产品领导品牌。产品已销往美国、英国、加拿大、俄罗斯、越南等几十个国家和地区,累计销量突破了2000万瓶。颜蕊以人为本,以“美甲师”为工作核心致力于为美甲师提供稳定和专业且最具性价比的美用产品和服务,凭借稳定的品质和良好的口碑,品牌影响力持续扩大。


本次设计由于“颜蕊”笔画过多,为降低视觉复杂性,我们隐藏了部分笔画,整体处理更加简洁清晰,logo进行重新设计,采用钻石切割的手法去诠释一朵小花,对应品牌名“颜蕊”,罐体包材由原先细长瓶更换为圆扁瓶,更加方便美甲师的拿取工作。




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