Ximao is a beauty brand specializing in eye makeup, mainly targeting young female consumers. Its product line includes eyebrow pencils, eyeliner gel pens, and eye concealer, etc.

The visual design of this project mainly focuses on "cats", creating a highly recognizable pixel cat graphic that can be used as an auxiliary graphic. By continuing with the LOGO and making slight adjustments, it can be integrated into the packaging. The natural stacking form combined with the colorful cat head will deepen the impression on consumers. The packaging material form has also been changed from a regular toothpaste box to a tear-off box to enhance the product's fun.

细猫是专注眼部妆容的美妆品牌，主要面向年轻的女性消费群体，产品线有水眉笔、眼线胶笔、眼部遮瑕等。

本次项目视觉主要围绕“猫”，做出一个识别性强的像素猫猫图形，可以当做辅助图形来使用，延续LOGO及稍加变动即可融合到包装上，自然堆叠形式加彩色的猫猫头让消费者加深印象，包材形式也以普通的牙膏盒更换为撕拉盒，提升产品趣味性。