The Slogan "ALways Be Charming" is created for Modern ABC. Being charming is the core of Modern ABC spirit, intended to encourage women to always maintain self-confidence and charm at different stages. It is the mission of Modern ABC to express self-charm in a natural way. By selecting natural raw materials and making natural and comfortable products, you can enjoy life in a natural way. "Comfortable is not monotonous, sexy is not artificial, comfortable without burden" is what we want to define the product. You are the protagonist of life, it is more important to be happy with yourself. When you are busy and distracted, don't forget that "Always Be Charming"

In the design, a large number of curves and arcs of lines are used to reflect the soft and sexy side of women. The contrast of thickness and fine font is strong, the dimension of balance is properly controlled, and the beauty is conveyed without losing the elegant tone. Chinese and English are serif fonts, exquisite, simple, elegant, beautiful font style, has the characteristics of high recognition.

The illustration on the packaging design uses a large number of natural elements to create a picture of gentle coexistence between humans and sheep in a small world, creating a warm and soft brand atmosphere, and choosing a softer color to make the visual experience more comfortable and focus on the female market.

为Modern ABC创造了Slogan：“ALways Be Charming 自在活更迷人”，迷人是Modern ABC精神内核，意在鼓励女性在不同阶段，始终保持自信魅力。用自然的方式表达自我魅力是Modern ABC的使命，通过甄选天然原材料，制成自然舒适的产品，让你用自然的方式享受生活。“舒适不单调、性感不做作、悦己无负担”是我们想要给产品的定义。你才是生活的主角，悦己更重要。当你为琐碎奔波、被忙碌分神，不要忘记 “Always Be Charming”

设计中，大量运用线条的曲线和弧度，体现出女性柔美性感的一面。字体的粗细对比强烈，平衡感维度把控得当，在传达美的同时又不失高雅的调性。中英文均为衬线字体，精致、简约、典雅、优美的字体风格，有着高识别度的特点。

包装设计上的插画运用大量的自然元素，打造一个人类与羊群在一个小小世界中温柔共处的画面，营造出了温暖、柔软的品牌氛围感，选用了较为柔和的配色，使视觉体验上更为舒适，主打女性市场。