The products of Beixiyan mainly target the repair of problem skin and daily care. Based on the pathogenesis of each skin problem, it seeks active substances with specific medicinal effects and develops prescription-level products that can be applied in dermatology clinical practice. The product strictly adheres to the strict standards set by dermatologists, without any addition of fragrances, pigments, alcohol or other substances that can easily cause sensitivity. The ingredients are kept as simple and safe as possible. We hope to rebuild a healthy skin barrier through biotechnology. The main selling point of the product is that it incorporates imported prebiotics to promote the growth of beneficial bacteria, inhibit pathogenic bacteria, and achieve a balanced skin flora. African plant extracts have a definite soothing effect and are suitable for long-term daily use on sensitive skin.

The brand style of this project is a scientific research style, so a white and red color combination was adopted. A Red Cross line auxiliary graphic was made for Beixiyan, aiming to express the product's rigor and scientific research nature.

贝皙妍产品主要针对问题肌肤的修复，日常护理，根据每种皮肤问题的发病机制，寻找具备特定药用功效的活性物质，研制出可应用于皮肤科临床的处方级产品。产品严格按照皮肤科专家制定的严格标准，绝无添加香精色素，酒精等容易引起敏感的物质，成分尽量做到精简安全，希望通过生物科技重建健康的皮肤屏障。产品主要卖点是加入进口益生元，促进有益菌生长，抑制病原菌，达到皮肤的菌群平衡，非洲植物提取物对于舒敏作用效果确切，适合敏感肌肤长期日常使用。

本次项目品牌风格为科研风格，所以采用白红配色，为贝皙妍制作了线条红十字辅助图形，意在表达产品严谨性、科研性。