TAFULAN 视黄醇原液



BRAND:TAFULAN 塔芙兰
PROJECT MANAGER:Kevin
DESIGNER:丹丹
3D EFFECT:君枫
YEAR:2021

TAFULAN, a skincare brand developed by Dr. Ye Linlin in collaboration with the Boston Cosmetic Research Institute, is designed to suit the skin of Chinese people. Dr. Ye Linlin holds a Ph.D. in Chemical Engineering from the Massachusetts Institute of Technology, is a research and development engineer at Unilever's Shanghai R&D Center, and is a graduate supervisor at the Department of Biochemistry and Chemical Engineering of Zhejiang University. TAFULAN advocates a simplified formula and adheres to the minimalist skincare concept. It scientifically combines different types of ingredients to improve various skin problems, constantly exploring more possibilities in ingredient formulas, creating a balanced skin ecosystem, and returning scientific skincare to its essence.

For this project, the font uses English serif typeface to enhance the brand's temperament. Two circular rings are used as elements to create auxiliary graphics, which can also be adopted in packaging design. The mold design for the bottle part makes it more convenient and comfortable for consumers throughout the usage process.

TAFULAN 塔芙兰是由叶琳琳博士联合波士顿化妆品研究所倾力研发适合国人肌肤的护肤品牌,叶琳琳是麻省理工学院化工系博士、联合利华上海研发中心研发工程师、浙江大学生物化工系研究生导师。TAFULAN 塔芙兰主张精简配⽅,坚持极简护肤理念,用不同类型的成分进行科学配比,以改善不同类型的肌肤问题,坚持探索成分配⽅的更多可能性,打造⽪肤平衡⽣态,让科学护肤回归本质。


本次项目字体上使用英文衬线体来提高品牌气质,以两个圆环为元素创立了辅助图形,在包装设计中也可以加以沿用,瓶器部分开模设计,让消费者在整个使用过程中更方便舒适。




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