Wahaha was founded by Zong Qinghou in 1987, with its headquarters located in Hangzhou, Zhejiang Province. It is a national brand representing Hangzhou, and its business scope includes the production and sale of Wahaha series products.

This project focuses on the children's clothing business segment of Wahaha, addressing the issue of brand extension. The logo and vi cannot well adapt to the current usage scenarios of children's clothing and cannot achieve large-scale flat laying or decorative effects. Therefore, we have created a new children's clothing logo and auxiliary graphics for Wahaha. In terms of ip, it continues to use the chubby boy from Wahaha's advertisements, optimizes and keeps the facial Angle unchanged, changes the elements of the lower body clothing, adds more usage scenarios, and retains the brand value accumulated by Wahaha over the years.

娃哈哈1987年由宗庆后创办，总部位于浙江省杭州市，是代表杭州的民族品牌，经营范围包括娃哈哈系列产品的生产、销售。

本次项目做的是娃哈哈童装业务板块，解决了娃哈哈品牌的延伸问题，logo与vi并不能很好的适应当下童装的使用场景，无法做到大面积平铺或者装饰作用，所以我们为娃哈哈创立了新的童装logo与辅助图形。ip方面继续沿用了娃哈哈广告里的胖男孩，优化并保持脸部角度不变，改变下半身服装元素，增添了更多的使用场景，保留了娃哈哈多年积攒下的品牌价值。