FTJR Fit Beauty hopes to create a clothing brand that is natural, comfortable, laid-back, fashionable and of high quality for consumers. The brand philosophy is to be a brand with attitude, allowing people to find their own comfort in clothing.

For this project, the brand color is chosen to be grayish green, highlighting the brand's laid-back quality feel. A LOGO has been designed for Feite Jia Ren, which can be easily recognized and applied to material extension.

FTJR菲特佳人希望为消费者塑造天然舒适、慵懒时尚、有品质感的服装品牌，品牌理念是做一个有态度的品牌，让人们从服装中找回属于自己的舒适。

本次项目品牌色选择灰绿色，突出品牌慵懒品质感，为菲特佳人设计了一个标志LOGO，可以有识别且容易的应用在物料延伸上。