This press conference, marking the debut of Vitasoy Tetra Pak's diamond packaging, designed a PR gift box with the theme of "Diamonds Shine Anew".

The gift box of this project adopts diamond-cut design elements. The surface is made of silver card paper UV reverse and combined with refractive patterns, which makes the gift box present different refractive effects from different angles. The multi-layered paintings on the top of the gift box are designed as photo frames and can be reused as desk decorations, enhancing the brand's retention rate and the secondary utilization rate of the gift box.

这次发布会作为维他奶利乐钻石包装首秀，以“钻耀新生”为主题设计发布会PR礼盒。

本次项目礼盒采用钻石切面设计元素，表面采用银卡纸UV逆向配以折光纹，使礼盒从不同角度，呈现不同折光效果。礼盒顶部的多层画采用相框设计，可二次利用，作为办公桌摆设，增加品牌的留存度和礼盒的二次利用度。