湖上升明月 燃灯照岁礼盒



BRAND:湖上升明月
PROJECT MANAGER: Kevin、Gary Lau
DESIGNER:孙宇、金海
3D EFFECT:君枫
YEAR:2021

The Lake Rising Moon Scenic Area (Bengbu Ancient Residential Expo Park) is located in the south of Longzi Lake, Bengbu City, Anhui Province. It is a large-scale tourism project mainly focusing on the restoration and reconstruction of 450 traditional residential buildings from different regions. It has distinct ethnic characteristics, prominent tourism and cultural functions, and huge market operation potential. This is a large-scale cultural and tourism scenic area that has rescued and protected scattered ancient residences and reconstructed them in a centralized manner. It is also China's first "open-air museum". The sense of ceremony - With the atmosphere of the Spring Festival, it makes giving, receiving and opening gifts have a sense of ceremony

This project aims to integrate the currently popular national trend style, be related to the background culture of the scenic area, and represent the "Moon Rises on the Lake" scenic area. We found that the water system in the lakeside park is well-developed. Therefore, the illustration shows the lake water surrounding the ancient buildings. The design features a mechanism that can rise and fall as the box is opened to enhance the consumers' experience of opening the box. The drawer structure is used to hold the gifts, giving the gift box a festive atmosphere of the Spring Festival.

湖上升明月景区(蚌埠古民居博览园)位于安徽省蚌埠市龙子湖南部,是一个以修复重建450栋不同地区传统民居建筑为主的大型旅游项目。民族特色鲜明,旅游文化功能突出,市场运营潜力巨大。这是一个抢救保护的散落古民居,并将其集中重建的大型文化旅游景区,也是中国第一座“露天博物馆”。仪式感——具有春节的氛围,让送礼、收礼、开礼具有仪式感


本次项目希望结合当下流行的国潮风格,与景区背景文化相关,能够代表湖上生明月景区。我们发现湖上园区水系发达,所以插画的画面以湖水环绕古建筑的方式呈现,设计能够随着开盒升降的机关来提高消费者开盒体验感,抽屉的结构来承装礼品,使礼盒具有春节的氛围。




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