有时光 运势超裤
BRAND:YOUNGTIME 有时光
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:AGANG
3D EFFECT:君枫
YEAR:2021
YOUNGTIME, founded in 2010, is a brand dedicated to providing travelers with portable, hygienic, comfortable and healthy lifestyles. Since 2018, YoungTime has become the sales champion of multiple product categories in the travel section of the Taobao platform and is the leader in the portable travel hygiene products industry.
This project is a topic packaging design for the "Time Innovation" series, with the design theme being from the perspective of fortune. It aims to make consumers believe that their fortune will be different after using the product, thereby enhancing the brand's topicality and playability.
有时光YOUNGTIME,创立于2010年,是一个专注于为旅行人士提供便携、卫生、舒适、健康的生活方式品牌,自2018年以来,有时光成为淘系平台旅行板块多个品类产品的销量冠军,是便携旅行卫生用品行业的领导者。
本次项目为有时光创新系列话题化包装设计,以运势角度为设计主题,让消费者认为使用产品之后的运势就会有所不同,增加品牌话题性和可玩性。