IPEV Moisturizing Soft is a mid-to-high-end personal care brand under Modern ABC that focuses on caring for an exquisite life. Its products include laundry detergent, handmade underwear soap, hand sanitizer, shampoo, etc.

The design goal of this project is to create a strong brand name. When there are numerous SKUs, gold-embossing auxiliary graphics are used for overall identification. Different SKUs are expressed in different colors. The products under the entire brand are visually stable but distinct from each other.

This design won the Red Dot Award in Germany.

IPEV润肤柔是Modern ABC旗下专注呵护精致生活的中高端洗护品牌，产品有洗衣液、手工内衣皂、洗手液、洗发水等。

本次项目的设计目标为强品牌名，sku众多的情况下使用烫金辅助图形来做整体识别，不同sku用不同颜色来表达，整个品牌旗下产品视觉稳定，但各不相同。

此设计荣获德国红点奖。