YOUNGTIME, founded in 2010, is a brand dedicated to providing travelers with portable, hygienic, comfortable and healthy lifestyles. Since 2018, YoungTime has become the sales champion of multiple product categories in the travel section of the Taobao platform and is the leader in the portable travel hygiene products industry.

This project retains the main elements and super symbols of the LOGO. Different from the previous linear LOGO graphics, it now adopts the method of color blocks to increase the recognition of the e-commerce platform. In terms of the brand VI color, the original green series was retained and adjusted to a warmer and more relaxing destination blue. In terms of the brand font, it has been unified with the graphic LOGO. Use the "hook" in the LOGO as an element to create auxiliary graphics that run through the entire packaging layout, making the products under Youshiguang brand and having a unified identification language.

This project has also created an IP image for it, based on the design of the little elephant who loves traveling, adding more playability to the brand and narrowing the distance between it and consumers.

有时光YOUNGTIME，创立于2010年，是一个专注于为旅行人士提供便携、卫生、舒适、健康的生活方式品牌，自2018年以来，有时光成为淘系平台旅行板块多个品类产品的销量冠军，是便携旅行卫生用品行业的领导者。

本次项目保留了LOGO的主要元素以及超级符号，不同于往日线性LOGO图形，现采用色块的手法，增加电商平台的识别度；在品牌VI色上，保留了原来绿色系，调整为更加温暖、让人放松的目的地蓝；在品牌字体上，与图形LOGO做了统一化处理；以LOGO中的“勾”为元素制作辅助图形，贯穿整套包装版面，使有时光旗下产品品牌化，有统一的识别语言。

本次项目也为其创造了一个IP形象，以爱旅行的小象形象为设计基础，增加品牌更多可玩性，拉近与消费者之间的距离。