Bingyao is a brand under Gutewei that specializes in car paint coating. Its product function is to coat car paint and provide consumers with a pleasant travel experience. This category emerged in the market in July 2020 and has grown to a market size of 150 million on the Taobao platform within a year.

The font design of this project is powerful and fast, creating a crystal hexagonal auxiliary graphic for the layout. The blue and silver contrast colors are used to strengthen the visual center.

冰耀是固特威旗下专注于车漆镀膜的品牌，产品功能为给车漆镀膜，给予消费者美好的出行体验，该品类于2020年7月在市场兴起，一年时间已经在淘系平台发展到1.5亿市场规模。

本次项目字体设计上速度有力量，为版面创立一个水晶六边形的辅助图形，蓝银差色来强化视觉中心。