YOUNGTIME 有时光



BRAND:YOUNGTIME 有时光
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:丹丹
YEAR:2021

YOUNGTIME, founded in 2010, is a brand focused on providing travelers with a portable, hygienic, comfortable and healthy lifestyle. Since 2018, Time has become the sales champion of travel multi-category products. Its products have become the sales champion of multiple categories on Tmall, and it is a leader in the portable travel hygiene products industry.

This upgrade retains the main elements of the LOGO and super symbols, in the LOGO graphics, the use of color blocks to increase the degree of recognition on e-commerce; In the brand VI color, retain the original green system, adjusted to a more warm, relaxing destination blue; In the brand font, and graphic LOGO to do a unified processing.


有时光YOUNGTIME,创立于2010年,是一个专注于为旅行人士提供便携、卫生、舒适、健康的生活方式品牌。自2018年以来,有时光成为旅行多品类产品的销量冠军其产品成为天猫多个品类的销量冠军,是便携旅行卫生用品行业的领导者。

本次升级保留了LOGO的主要元素以及超级符号,在LOGO图形上,采用色块形式,增加电商上的可识别度;在品牌VI色上,保留了原来绿色系,调整为更加温暖、让人放松的目的地蓝;在品牌字体上,与图形LOGO做了统一化处理。





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