南极一号 双效玻璃油膜去除剂
BRAND:南极一号
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:CHENG
3D EFFECT:Mega
YEAR:2022.12
Nanji No.1 is a mid-to-high-end brand under Gutewei, specializing in glass cleaning and maintenance. Its product functions include cleaning the oil film on car glass, solving the problem of glass glare, removing glass stains and maintenance, providing car owners with a more comfortable experience.
This project symbol responds to the brand name and is designed as a color block of a penguin holding the number "1". On the layout, "1" is used as a visual symbol to emphasize the selling point and brand name. In terms of packaging visual design, a white and blue contrasting form is adopted to enhance memory and recognition, expressing the contrast effect before and after using the product's glass, providing car owners with a clearer driving view.
南极1号是固特威旗下的一个专做玻璃清洗养护的中高端品牌,产品功能为清洗汽车玻璃油膜、解决玻璃炫光问题和去除玻璃污渍以及养护,给予车主更舒适的体验。
本次项目符号上响应品牌名,设计为一个色块企鹅怀抱数字“1”,版面上把“1”作为视觉符号,强化卖点和品牌名,包装视觉上采用白蓝分割反衬的形式增强记忆度与识别性,表达使用该产品玻璃前后的对比效果,给车主更清晰的驾驶视线。