南极一号



BRAND:南极一号
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:CHENG
3D EFFECT:Mega
YEAR:2022.12

Antarctic No. 1 is a brand dedicated to the professional and clear maintenance of high-end glass under the Gootway brand. Give the owner easier cleaning experience. The glass series consumer group is 28-42 male car owners, among which the biggest pain points are oil film glare and glass stains, and when buying products, they are more concerned about the cleaning power of the product and the ease of operation of the product. This design is to design a new brand VI and product packaging system for Antarctic No. 1 brand, and strive to create a high standard of brand and product vision.


南极1号是固特威品牌旗下的一款专做中高端玻璃专业清晰养护的品牌。给车主更轻松清洗体验。玻璃系列消费人群是28-42的男性车主,其中最大的痛点为油膜炫光和玻璃污渍,购买产品的时候是更加在乎产品的清洁力和产品的操作便捷性。本次设计为南极1号品牌设计全新的品牌VI和产品包装体系,力求打造高标准的品牌和产品视觉。





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