Chuyi Yuban was born in Hangzhou. The brand name is derived from folk customs: the first and fifteenth days of the lunar month are traditional good days for giving alms and praying for blessings. Chuyi Yuban is committed to inheriting the "Oriental ritual and music" culture and is a cultural and creative brand that holds a sense of respect and awe for traditional culture.

The visual style of this project as a whole adopts temple illustrations, with leaves with clearly visible patterns as the second element. The theme name of each incense is enlarged as the main identification, and the first day of the lunar month and half a day is also used as the second identification to strengthen the brand name.

初一月半诞生于杭州，品牌名源自民间习俗：每月农历初一、十五是传统布施祈福的好日子，初一月半有志于传承“东方礼乐”文化，是怀秉对传统文化尊重和敬畏之心的文创品牌。

本次项目视觉风格上整体采用寺庙插画，以纹路清晰可见的叶子作为第二元素，将每款香的主题名放大做主要识别，同时也将初一月半作为第二识别，强化品牌名。