Xiaowen Music Academy mainly targets children and parents aged 4 to 12. It hopes that the IP image can bring joy to children learning music and possess the product attributes of commercial circulation, capable of generating emotional resonance with consumers and forming an emotionally rich and approachable character image, allowing students and parents to feel the warmth of Xiaowen Music and further realize commercial value.

The design objective of this project is to create a musical and memorable IP image, enrich derivative content, and enhance the publicity of the enterprise. We chose the contrasting colors of yellow and blue, and used piano keys to create auxiliary graphics to facilitate the brand's offline material derivation. The IP image was based on the dolphin as the basic element, and some features were retained for redesign.

晓雯音乐学院主要面向4-12岁的孩子与家长，希望IP形象能给学习音乐的孩子带去快乐，并具备商业流通的产品属性，能够与消费者之间产生情感共鸣，形成感情饱满且有亲和力的角色形象，让学员及家长感受到晓雯音乐的温度，进一步实现商业价值。

本次项目设计目标为打造具有音乐性且富有记忆点的IP形象，丰富衍生内容，加深企业的宣传度。我们选用了黄蓝对比色，利用钢琴键制作了辅助图形方便品牌衍生线下物料，IP形象以海豚为基础元素，保留部分特征进行重新设计。