Xiaowen College of Music is mainly for 4-12 years old children and parents, hoping that the IP image can bring happiness to children learning music, and has the product attributes of commercial circulation, and can generate emotional resonance with consumers. Form a full emotional, friendly role image, so that students and parents feel the temperature of Xiaowen music. To further realize commercial value, create an IP image with music and memory points, enrich derivative content, and deepen the publicity of the enterprise.

晓雯音乐学院主要面向4-12岁的孩子与家长，希望IP形象能给学习音乐的孩子带去快乐，并具备商业流通的产品属性，能够与消费者之间产生情感共鸣。形成感情饱满，有亲和力的角色形象，让学员及家长感受到晓雯音乐的温度。进一步实现商业价值，打造具有音乐性且富有记忆点的IP形象，丰富衍生内容，加深企业的宣传度。