Zebra Paint is a brand owned by Goodwe, which mainly develops, produces and sells automobile spray paint, touch-up pens and other automobile appearance repair tools. In the early days of brand establishment, the main focus was on product production and sales, and there was no in-depth thinking about the organization and establishment of the entire brand. In an environment where the entire industry is not highly branded, Zebra Paint came to us and hoped that we would reshape the brand from aspects such as brand positioning, VI vision, and packaging vision.

斑马漆宝是固特威旗下品牌，主要研发、生产、销售汽车喷漆、补漆笔等汽车外观修补工具。品牌建立初期把主要关注点集中在产品生产和销售上，对于整个品牌的梳理和建立并没有进行深度的思考。在整个行业品牌化程度不高的环境下，斑马漆宝找到我们，希望我们从品牌的定位、VI视觉、包装视觉等方面，对品牌进行重新的塑造。