Yushiyuan is mainly positioned as a healthy lifestyle brand for urban women, and the main target group is urban women who pursue quality and have consumption power. In the design, the visual concept of cosmetics is introduced to get rid of the inherent image of the original product, fashion is not vulgar, reduce the visual burden, enhance brand identity, and more intuitive expression of brand symbols and concepts. Hope to create a fashionable atmosphere for the brand, so that the product becomes the explosive urban women are willing to share. When thinking about the main vision of packaging, we take raw materials and product modeling as the starting point for secondary design.

御世源主要定位都市女性健康生活品牌，主要目标人群是追求品质，有消费能力的都市女性；在设计时引入化妆品的视觉理念，摆脱原有产品的固有形象，时尚不庸俗，减轻视觉负担，增强品牌识别，更直观的表达品牌符号和理念。希望为品牌营造出时尚的氛围，让产品成为都市女性乐于分享的爆款。包装设计在思考包装主视觉时，我们以原材料、产品造型等角度为切入点进行二次设计。