The brand concept of Fjord is "Technology for Preserving Freshness". The Fjord pet food series uses top-quality tuna as raw material and uses advanced technology to preserve the freshness of the ingredients, retaining their full flavor. It hopes to create a high-quality life of "a bag of fresh food every day" for its beloved pets.

The layout of this project mainly features tuna as the main visual element. The packaging materials chosen are colored film materials that echo the raw materials of tuna, and the packaging style is more technological.

峡湾的品牌理念为“科技锁鲜”，峡湾宠物粮系列采用上好的金枪鱼作为原材料，用高端技术对食材进行锁鲜，保留了原料的十足风味，希望能为爱宠创造“每天一包新鲜粮”的优质生活。

本次项目版面主要以金枪鱼为主视觉，包材选择彩膜材料呼应金枪鱼原材料，包装风格更加科技化。