果小凡 鲜枸杞原浆



BRAND:果小凡
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:孙宇
3D EFFECT:宋尧
YEAR:2020

The Guoxiaofan brand targets the young health preservation group and hopes to gain their recognition and affection by launching cartoon-style packaging.


This project utilizes the characteristics of comics, giving people a sense of impact, passion and energy through radiation. Change the opening method of the box type to a pull-out box to enhance the consumption experience of consumers.

果小凡品牌面向年轻养生群体,希望获得年轻人的认可与喜爱,推出漫画风格包装。


本次项目运用漫画特性,放射线给人冲击感,热血和能量。更改盒型打开方式,改为抽拉盒,提高消费者食用体验。




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