Zhengzhi New Hanfang products are made from natural plants. The brand is committed to promoting consumers to pursue a healthier lifestyle. The traditional formula conditioning endows people with a healthy body.

The visual style of this project leans towards new Chinese style. The font adopts calligraphy style. The layout will be decorated with different simple illustrations according to different tastes to enhance the trust of the product.

正执新汉方产品由天然植物配制而成，品牌致力于提倡消费者追求更健康的生活方式，传统配方的调理，赋予人们健康的身体。

本次项目视觉偏向于新中式，字体采用书法体，版面会根据口味不同来绘制不同的简约插画，增强产品信任感。