The parent company of A Po's Home is located in Hangzhou, Zhejiang Province. It was founded in 2001 and is a relatively powerful producer of snack foods in China. After years of development, the enterprise has been continuously expanding and integrating scientific research, R&D and sales. The company now owns four major brands: "Grandma's", "Xiangchi", "Maishuang" and "Fengshun", and has several product series including baked potato chips, compound potato chips, mochi, steamed cakes and dry tangyuan.

This project not only reorganized the business and repositioned the market, but also carried out a complete visual upgrade. It positioned itself as a player in food fashion, upgrading the line font in the original LOGO to a more recognizable modern font. An apron was used as the base, and the red and yellow contrasting colors made it more recognizable on the shelves. At the same time, a new IP image was designed for the "Grandma's Home", making the brand more emotional and vibrant. Become a playful brand that can interact with consumers.

阿婆家的母公司坐落于浙江杭州，创立于2001年是国内颇具实力的休闲食品生产商。企业经过多年发展不断壮大，集科研、研发、销售为一体，公司现拥有“阿婆家的”、“响吃”、“麦爽”、“风顺”四大品牌，旗下有烘焙薯片、复合薯片、麻薯、蒸蛋糕、干吃汤圆等几大产品系列。

本次项目在重新梳理业务重新市场定位的同时视觉进行全新升级，定位食尚玩家，将原有LOGO中线条字体升级为更好识别的现代字体，用围裙垫底，红黄对比色在货架上更具有识别性，同时为阿婆家的设计新的IP形象，让品牌充满情感且更具有生命力，成为可以与消费者互动的玩味品牌。