Meilijian Dairy Group is headquartered in Hangzhou, Zhejiang Province, and originated from Han Yongji cattle Farm outside Wangjiangmen in 1897. Through decades of business development and merger and integration, the company has become a "grass, livestock, milk" integration, "production, supply, marketing" one-stop comprehensive dairy group. Meilijian is an old milk brand in Hangzhou and its surrounding areas and was awarded "Zhejiang Traditional Time-honored Brand". We have observed that the packaging of traditional dairy brands will present many selling points of nutritional ingredients, resulting in low efficiency of information transmission to consumers. Therefore, when we do the milk packaging of the fresh care series, we want to start with three directions: concise, symbolic and emotional. With a large symbol cloud as the base, give the product name a clean area to emphasize the brand. The core function selling point is expressed with symbols, and creative ideas such as dropping milk and linking pens are used to add emotional feelings.