The design is based on poet Du Fu's famous line, "The fish come out of the drizzle, and the swallow leans in the breeze."

Drizzle, fish jump out of the water happily; A gentle breeze was blowing, and swallows were careening across the sky; The joy of the fish, the lightness of the swallow, vividly describe the extremely comfortable and pleasant natural scenery. The resulting inspiration collision, the product "bird's nest" and "fish glue" with the theme elements such as wind, rain and other abstract combination.

"Line" is the main body of this design and runs through the whole work. The vibrant and dynamic curves highlight the personality and temperament of the brand, describe the characteristics of the product in a natural form, and express the excellent delicacy in a simple but not simple way.

戎么么母公司坐落于世界义乌，是一个打造纯净臻品燕窝的品牌，品牌始终秉承“天然纯净”的核心理念，致力于打造传统燕窝在现代科技的参与下获得新生。 始终以消费者的实际需求为出发点，以优质的产品和服务为客户创造价值。戎么么燕窝为了满足上班族以及不同人群的需求，将燕窝跟辅料进行结合，将花式燕窝延伸出代餐的新概念。

这次设计以诗人杜甫笔下的名句“细雨鱼儿出，微风燕子斜”为主题。细雨蒙蒙，鱼儿欢快地跃出水面；微风习习，燕子倾斜着掠过天空；鱼的欢欣，燕的轻盈，生动的描述了极其舒适惬意的自然风光。

本次项目由此产生灵感，将产品“燕窝”及“鱼胶”与主题元素风、雨等抽象化结合。「线」为此次设计的主体，贯穿整个作品。极具生命力且呈现出动态的曲线突显出品牌的个性与气质，以自然的形式来描述产品特性，简约却不简单的方式来表达绝佳的精致。