万凝芝
BRAND:万凝芝
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:燕子
3D EFFECT:Mega
YEAR:2023.3
Wan Ning Zhi - your personal maternity housekeeper; Customize your own maternity care plan.
Wanning Zhi is a nourishing brand that focuses on post-natal repair. Product lines are cream, tea bags, nourishing soup, health congee and so on. The brand design focuses on the concept of maternity repair and care for women. The graphic design of the logo comes from the bud to be released + the mother with a newborn in her arms + the initial letter of the brand "W". The overall brand atmosphere is reflected in the matching of coral red, light pink and muscle pink. The packaging is designed for the paste needed for post-natal repair. The four key words of "clearing, repairing, nourishing and regulating" were extracted and integrated into the design according to the stage of maternity nursing. The brand auxiliary graphics brand is used in the packaging to make the tonality of the entire brand more unified.