万凝芝



BRAND:万凝芝
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:燕子
3D EFFECT:Mega
YEAR:2023.3

Wan Ning Zhi - your personal maternity housekeeper; Customize your own maternity care plan.

Wanning Zhi is a nourishing brand that focuses on post-natal repair. Product lines are cream, tea bags, nourishing soup, health congee and so on. The brand design focuses on the concept of maternity repair and care for women. The graphic design of the logo comes from the bud to be released + the mother with a newborn in her arms + the initial letter of the brand "W". The overall brand atmosphere is reflected in the matching of coral red, light pink and muscle pink. The packaging is designed for the paste needed for post-natal repair. The four key words of "clearing, repairing, nourishing and regulating" were extracted and integrated into the design according to the stage of maternity nursing. The brand auxiliary graphics brand is used in the packaging to make the tonality of the entire brand more unified.


万凝芝——你身边的私人孕产管家;定制属于你的月子调理方案。        
万凝芝是专注产后修复的滋补品牌。产品线有膏方,茶包,滋补汤,养生粥等等。本次品牌设计围绕孕产修复,呵护女性的理念展开设计。logo的图形设计来自待放的花苞+怀抱新生儿的妈妈+品牌的名称首字母“W”。整体品牌氛围在珊瑚赤、淡桃红、肌粉色搭配中体现。包装设计是针对产后修复所需的膏方。根据月子调养阶段提取“清、修、滋、调”四个关键词融入设计;将品牌辅助图形品牌用在包装上,使整个品牌的调性更统一。




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