Wan Ningzhi is a nourishing brand dedicated to postpartum recovery for women. It is your personal pregnancy and childbirth manager by your side. The brand philosophy of Wan Ningzhi is to customize a postpartum care plan exclusively for you. The product sku includes pastes, tea bags, nourishing soups, and health-preserving porridge, etc.

The elements of the logo for this project are composed of a flower bud about to bloom, a mother holding a newborn baby, and the first letter "W" of the brand name. The packaging color scheme is reflected in a combination of coral red, light peach red, and muscle pink. The brand's auxiliary graphics are continuously and evenly spread on the packaging, making the overall brand tone more unified.

万凝芝是专注于女性产后修复的滋补品牌，您身边的私人孕产管家，定制专属于您的月子调理方案是万凝芝的品牌理念，产品sku有膏方、茶包、滋补汤、养生粥等。

本次项目标志的元素由待放的花苞+怀抱新生儿的妈妈+品牌的名称首字母“W”组成，包装配色在珊瑚赤、淡桃红、肌粉色搭配中体现，将品牌辅助图形连续平铺在包装上，使整个品牌的调性更统一。