TILLMEN 泰美山谷



BRAND:TILLMEN 泰美山谷
PROJECT MANAGER: Kevin、Gary Lau
DESIGNER:AGANG
YEAR:2023.03

TILLMEN was established on January 1, 2016, and is one of the brands of Jiangxi Taimei Food Co., LTD. In the environment where food safety needs to be optimized, the founders of the Valley uphold the concept of green and organic food and create a team that is determined to find a healthy attitude toward life - Taimei Valley!

Based on the original graphic logo of the brand, the form of the valley is simplified by refining, so that consumers can intuitively relate to the brand attributes. At the same time, it interprets the three visions of the brand: "Thai: the country is prosperous and the people are safe, and people live in harmony with nature." Beauty: The beauty of health, the beauty of feeling the rhythm of life. Valley: The place of mountains and rivers, the source of nature and life." The three are interrelated and integrated with each other. The auxiliary figure "curve" symbolizes winding peaks with valleys forming between them. Further paraphrase the brand logo, enrich the brand communication, strengthen the brand image, and make it more differentiated from competitive products.


泰美山谷成立于2016年1月1日,是江西泰美食品有限公司旗下品牌之一。在食品安全亟需优化的大环境下,山谷创始人秉持绿色、有机的食物理念,创建了一个立志于寻觅健康生活态度的团队——泰美山谷!
品牌图形标志从品牌原有图形标志基础上,通过提炼简化山谷的形态,使消费者可以直观的联系到品牌属性。同时诠释了品牌的三大愿景:“泰:国泰民安,人与自然和谐相处。美:健康之美,感受生命律动之美。山谷:高山流水之处,自然与生命之源泉。”三者相互联系,互为一体的内在关系。辅助图形“曲线”象征蜿蜒的山峰,山峰之间形成山谷。进一步释义品牌标志,丰富品牌传播、强化品牌形象,使其与竞品更具差异化。




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