The parent company of Taimei Valley is located in Ji 'an, Jiangxi Province. It was established on January 1, 2016. In the context of the urgent need to optimize food safety, the founder of Valley adheres to the concept of green and organic food and has created a team dedicated to seeking a healthy lifestyle. Tai: National peace and prosperity, harmonious coexistence between humans and nature; Beauty: The beauty of health, the beauty of experiencing the rhythm of life; Valley: A place of high mountains and flowing water, the source of nature and life, expressing the intrinsic relationship of the three being interrelated and interdependent.

This project refined and simplified the form of the valley based on the original brand, resulting in the current LOGO. The ip image is a little girl in the valley, with a sweet and innocent face in nature, allowing consumers to directly associate it with the brand attributes.

泰美山谷母公司坐落于江西吉安，成立于2016年1月1日，在食品安全急需优化的大环境下，山谷创始人秉持绿色、有机的食物理念，创建了一个立志于寻觅健康生活态度的团队。泰：国泰民安，人与自然和谐相处；美：健康之美，感受生命律动之美；山谷：高山流水之处，自然与生命之源泉，表达三者相互联系，互为一体的内在关系。

本次项目从品牌原有基础上提炼并简化山谷的形态，得到了现在的LOGO，ip形象为山谷里的小女孩，拥有大自然中甜美纯真的脸庞，使消费者可以直观的联系到品牌属性。