HEIITHAN Black Fir is a brand-new coffee brand established in 2022. Its parent company is the contract manufacturer of NEVERCOFFEE. It has proposed the concept of "three-degree freshness locking" and is committed to creating ready-to-drink fresh coffee. It hopes to achieve this through the selection of high-quality raw materials, exploration of freshness locking technology, and a strict supply chain system. Let high-quality fresh coffee no longer be confined to coffee shops, allowing coffee lovers to enjoy fresh coffee at any time.

In the design process of this project, a strong visual design form was clearly defined. The recognition was enhanced through the use of color lines. Both the layout and the application of materials can be well extended. At the same time, the brand name was strengthened, and a more novel packaging material style was replaced from the common round bottle of bottled coffee. After conducting market research, it is believed that the strong visual appeal and fashion appeal might make a breakthrough, triggering a new craze for drinking black fir coffee.

This design won the Red Dot Award in Germany.

HEIITHAN黑杉是一个全新的咖啡品牌，成立于2022年，母公司为NEVERCOFFEE的代工厂，提出“三度锁鲜”概念，致力于打造可以即饮的鲜咖啡，希望通过优质原料的精选、锁鲜技术探索、严苛的供应链体系，让高品质的鲜咖啡不在局限在咖啡店里，让咖啡爱好者们随享鲜咖。

本次项目在设计过程中明确强视觉的设计形式，以颜色线条的形式来增强识别性，在版面以及物料应用上都可以很好延伸，同时强化品牌名，从瓶装咖啡普遍的圆瓶替换更新颖的包材样式。调研市场，认为强视觉强时尚性可能会有所突破，掀起喝黑杉咖啡的新热潮。

此设计荣获德国红点奖。