HEIITHAN Black Fir is a brand-new coffee brand established in 2022. Its parent company is the contract manufacturer of NEVERCOFFEE. It has proposed the concept of "three-degree freshness locking" and is committed to creating ready-to-drink fresh coffee. It hopes to achieve this through the selection of high-quality raw materials, exploration of freshness locking technology, and a strict supply chain system. Let high-quality fresh coffee no longer be confined to coffee shops, allowing coffee lovers to enjoy fresh coffee at any time.

Tea and coffee is a brand-new category under the Black Cedar brand. It innovatively combines Eastern tea with Western coffee to create a new generation of products.

This project continues the brand vi system of Heisan, downplaying some lines while incorporating elements such as tea, integrating the category characteristics of both the East and the West, highlighting the brand and category names to achieve strong recognizability.

HEIITHAN黑杉是一个全新的咖啡品牌，成立于2022年，母公司为NEVERCOFFEE的代工厂，提出“三度锁鲜”概念，致力于打造可以即饮的鲜咖啡，希望通过优质原料的精选、锁鲜技术探索、严苛的供应链体系，让高品质的鲜咖啡不在局限在咖啡店里，让咖啡爱好者们随享鲜咖。

茶咖为黑杉旗下全新的品类，创新的将东方茶叶和西方咖啡融合，创造出新一代的产品。

本次项目延续了黑杉的品牌vi系统，弱化部分线条同时加入茶等元素，融合中西方的品类特点，突出品牌和品类名达到强识别性。