小朱圆紫 金桔竹蒲滋阴清热茶
BRAND:小朱圆紫
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:珈百
3D EFFECT:Mega
YEAR:2023.03
Xiaozhu Yuanzi is a pioneering national trend health preservation brand. Adhering to the core concept of "Reusing Ancient Prescriptions · New National Trend of Traditional Chinese Medicine Health Preservation", it is committed to interpreting the sensory experience brought by new tea beverages, combining traditional Chinese medicine with modern scientific research, and spreading simple and understandable health preservation methods to make health preservation more scientific.
The box type of this project adopts the common box type for skin care products. The corresponding brand name is mainly identified by the ip image, and the overall visual effect is cute and playful.
小朱圆紫是先锋国潮养生品牌,秉承着“ 古方新用 · 中医养生新国潮 ”的核心理念,致力于诠释全新茶饮带来的感官体验,把中医与现代科研相结合,传播浅显易懂的养生方式,让养生更科学。
本次项目盒型采用护肤品常用盒型,对应品牌名以ip形象为主要识别,整体视觉俏皮可爱。