Yushiyuan is mainly positioned as a healthy lifestyle brand for urban women, and the main target group is urban women who pursue quality and have consumption power. In the design, the visual concept of cosmetics is introduced to get rid of the inherent image of the original product, fashion is not vulgar, reduce the visual burden, enhance brand identity, and more intuitive expression of brand symbols and concepts. Hope to create a fashionable atmosphere for the brand, so that the product becomes the explosive urban women are willing to share. This time is mainly to upgrade the brand LOGO and packaging design.