YIAOLI 条李



BRAND:YIAOLI 条李
PROJECT MANAGER:Kevin
DESIGNER:车莹、刘雨
3D EFFECT:君枫
YEAR:2022.2

New Chinese, health, catering to young people's health needs. This design for its brown sugar ginger date tea packaging. The 64-fold concentration as the brand's first visual language. Embodies the brand vision of "more professional brown sugar ginger tea". Packaging design with lipstick shape as the starting point of packaging design meaning brown sugar, ginger and date tea like lipstick to keep women in the most perfect state all the time. The shape of the package also refers to the way the lipstick opens and closes. Enhance the user's product experience.

新中式,养生,迎合年轻人的养生需求。本次设计为其做红糖姜枣茶的包装。将64倍浓缩作为品牌第一视觉语言。体现“更专业的红糖姜茶”的品牌愿景。包装设计以口红外形作为包装设计的出发点寓意红糖姜枣茶如同口红一样让女性无时无刻保持最完美的状态。包装外形也参考口红的开合方式。提升使用者的产品体验。




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