Beilai Chawang is a well-known domestic tea drink brand. The brand is positioned as a new type of portable tea drink, emphasizing convenience and speed. The tea is produced in the high mountain tea gardens of Sichuan, China, and is processed with a unique freeze-drying flash extraction technique. Fresh tea leaves are made into tea powder, which locks in freshness, makes the tea flavor more intense, dissolves in three seconds, and is more convenient to brew.

The font of this project uses lines of varying thickness to express the meaning of "coming and going" in the brand name. Not only do the font components adopt the element of a tea winnowing basket, but they can also be used in auxiliary graphics to enrich the picture. The layout uses simple illustrations of high mountains to express that all raw materials of the products come from high mountain tea gardens, and the Rizhao tea mountains enhance the quality of the products, which is full of fun.

杯来茶往为国内知名茶饮品牌，品牌定位在新式便携茶饮，主打方便快捷。茶叶产自中国四川的高山茶园，并配以独特的冻干闪萃技术，将新鲜茶叶制成茶粉，锁住新鲜，茶味更浓，三秒即溶，冲泡更方便。

本次项目字体采用粗细变化的线条来表达品牌名里的“来往”含义，不仅字体部分部首采用茶簸箕的元素而且还可以运用在辅助图形中来丰富画面，版面运用高山的简笔插画表达产品原材料均来自于高山茶园，日照茶山提升产品品质感玩味十足。