杯来茶往



BRAND:GENESOL 珺姝
PROJECT MANAGER: Kevin
DESIGNER:珈百
3D EFFECT:君枫
YEAR:2022.06

BEILAICHAWANG brand is a well-known tea brand in China. The tea is produced in the high mountain tea garden in Sichuan, China. With the unique freeze-dried flash extraction technology, the fresh tea is made into tea powder, which is locked fresh and has a stronger tea taste, dissolves in three seconds, and is more convenient for brewing. Brand positioning New portable tea brand, the main portable fast.

In the brand design, we have carried out a series of ideas and designs around the key words of Oriental, temperament, nature and ease, hoping to provide young people with a good cup of tea while maintaining a light and pleasant atmosphere.


杯来茶往品牌为国内知名茶饮品牌,茶叶产自中国四川的高山茶园,并配以独特的冻干闪萃技术,将新鲜茶叶制成茶粉,锁住新鲜,茶味更浓,三秒即溶,冲泡更方便。品牌定位新式便携茶饮品牌,主打便携快捷。
在品牌设计中,我们围绕东方、气质、自然、轻松几个关键词进行了一系列的构思和设计,希望在有质感的同时不失轻快愉悦的氛围,为年轻人送上一杯好茶。




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