Charoen Pokphand Group is one of the largest Chinese multinational companies in the world. It was founded in Bangkok, Thailand in 1921 by the Chinese-American industrialists, brothers Xie Yichu and Xie Shaofei. Charoen Pokphand Food is a food brand under the Charoen Pokphand Group, offering a wide range of fresh and cooked products such as chicken, duck and pork. Adopting advanced processing equipment from countries such as the Netherlands and the United States, it ensures the freshness, nutrition and deliciousness of the food, meeting the needs of modern life. It sells well throughout the country and is exported to overseas markets, deeply trusted by consumers. It is a special product for athletes of the General Administration of Sport of China Training Bureau.

This project designed a youthful and artistic font LOGO for Yikede, adapting to the sales channel scenarios. The packaging layout was divided and processed, and different colors were selected for matching according to different product categories and tastes.

正大集团是世界上最大的华人跨国公司之一，由华裔实业家谢易初、谢少飞兄弟于1921年在泰国曼谷创办。正大食品是正大集团旗下的一个食品品牌，包括鸡鸭猪等生鲜和熟食系列产品。采用荷兰、美国等国家的先进加工设备，保证了食品的新鲜、营养和美味，符合现代生活需要，畅销全国并远销海外市场，深受消费者信赖，为国家体育总局训练局运动员专用产品。

本次项目为宜可得设计了年轻化的艺术字体LOGO，适应销售渠道场景，对包装版面进行分割处理，根据品类不同口味不同选择不同的颜色来进行搭配。