西湖牌 双益生酸牛奶
BRAND:西湖牌
PROJECT MANAGER:Kevin
DESIGNER:S
3D EFFECT:Mega
YEAR:2023.06
The parent company headquarters of Xihu Brand is located in Hangzhou, Zhejiang Province. It originated from the Han Yongji Cattle Farm outside Wangjiangmen in 1897 and was awarded the title of "Zhejiang Traditional Time-honored Brand". Through decades of operation and development as well as mergers and acquisitions, the company has now become a comprehensive dairy group integrating "grass, livestock and dairy" and covering "production, supply and sales".
This project uses paper box packaging to enhance the sense of quality. The layout mainly emphasizes technical selling points such as dual probiotics and omega-3, allowing consumers to clearly see the product advantages at the consumer end and complete the purchase action.
西湖牌母公司总部位于浙江省杭州市,源自1897年望江门外韩永记牛场,被授予“浙江传统老字号”,通过数十载的经营发展与兼并整合,公司现已成为“草、畜、乳”一体化、“产、供、销”一条龙的综合性乳业集团。
本次项目使用纸盒包装增强品质感,版面主要强调双益生菌和omega-3等技术卖点,在消费端让消费者清晰看见产品优势达成购买动作。