
On August 5, the Member PLUS Event (22nd Session) visited Zhejiang Kaixiya Silkworm Biological Industry Co., Ltd. More than 10 company leaders attended the event, including representatives from Fanghuichuntang, Yufangtang, Hengmei, Aland, Hunter, Jimei Creative Design, Ximu, Kebang, Lankang, Yunqi Longxiang, and Shuixiong Water Technology. Jiang Huawei, Secretary-General of the Zhejiang Health Products and Cosmetics Industry Association; Chen Li, Secretary-General of the Raw Materials Branch; and Jiao Yang from the Member Services Department also attended the event.


Zhejiang Kaixiya Silkworm Biological Industry Co., Ltd. is a subsidiary of Kaixiya Group. The Group has annual sales exceeding RMB 10 billion and owns 500,000 mu (approximately 33,333 hectares) of standardized mulberry leaf planting bases. Leveraging platforms such as a national-level industrial design center and a silkworm research institute, it has built a silkworm and mulberry biotechnology industry chain, supplying raw materials such as mulberry leaf powder, Sanghuang, and silk fibroin at the source for fields including nutrition and health foods, daily chemicals and medical aesthetics, and biomedicine. Its clients include industry giants such as DSM.
1. On-Site Learning




Company representatives visited the Xiaoyunlong Sericulture Park silkworm and mulberry base, the standardized Sanghuang production workshop, the testing laboratory, and the silk culture exhibition hall, gaining an in-depth understanding of the artificial cultivation of Sanghuang, the full-process quality control system, and the company’s customized raw material service capabilities in silkworm and mulberry biotechnology.
2. Crossover Pop-Up




Representatives from various companies, leveraging their own technological strengths and core businesses, focused on diverse fields such as functional foods, beauty and skincare, and deep-processing applications. Centering on characteristic raw materials such as mulberry leaves and Sanghuang, they engaged in brainstorming and cross-industry co-creation, exploring new commercialization ideas such as co-branded product development, in-depth raw material development, implementation of efficacy scenarios, and tapping into young consumer market segments.
3. Dialogue TALK



Huang Chen, Deputy General Manager of Kaixiya Holdings and General Manager of Kaisang Biotechnology, introduced the Group’s overall layout, the development plan for the Sanghuang industry, the construction of raw material bases, and its market channel advantages, and answered questions of industry concern such as brand positioning and cooperation models. He Yumin, Deputy Director of the Product R&D Department, analyzed Sanghuang’s active ingredients, strain development, and pharmacological effects from a scientific research perspective. Chen Lizhong, Product Director, introduced the company’s R&D and production of mulberry leaf ultrafine powder, and shared in detail the application prospects, value, and cases of mulberry leaves as a medicine-food homologous raw material in functional foods and cosmetics. Company representatives sampled mulberry leaf ice cream on site.
4. Thought-Sharing Session


Corporate representatives engaged in in-depth exchanges on raw material value extraction and commercialization implementation, focusing on issues such as upstream-downstream standards coordination, balancing raw material performance and cost, and enhancing upstream supply capacity. Mulberry-derived raw material industries such as Sanghuang and mulberry leaves show outstanding potential, but industry pain points remain, including inconsistent standards, insufficient efficacy data support, restrictive compliance thresholds, and a weak consumer market narrative. Corporate representatives suggested that upstream enterprises strengthen basic research, align with downstream admission requirements, balance product performance and cost, and provide supporting application solutions to help downstream players create differentiated products.
5. Dinner Session

