Ranked among Switzerland’s top 5 luxury skincare brands alongside La Prairie and Valmont. We completed the series packaging design for its global star product "Black Ball Cream". The integration of sustainability and design underpins the brand’s premium pricing.

China’s leading brand in disposable underwear. Five years ago, it was merely a brand following hit products. Through a comprehensive brand repositioning program, we helped it identify the untapped track of “disposable travel supplies.” In five years, it grew from RMB 80 million to RMB 1.2 billion, transforming from a follower into the No. 1 brand in the category.

A completely new brand with no brand awareness and no channel accumulation. We helped it complete a full-scale brand building program covering brand naming, VI system, and product packaging. After launch, it achieved annual sales of 8 million bottles, with sales growing dozens of times, becoming the biggest dark horse in the collagen industry and winning the 2026 iSEE Global Award—the Oscars of the food industry.

Yanbian Spicy Chicken Feet, a local specialty snack. We helped it complete a branding upgrade. In just one year, it transformed from a local snack into a category leader.

From RMB 2 million to hundreds of millions in annual sales, we used a complete brand visual system to help it dominate Tmall search rankings.

For individual products such as windshield wipers, fuel additives, and car interior deodorizers, through comprehensive brand planning and design, annual sales grew from RMB 20 million to over RMB 300 million each, firmly ranking No. 1 across all online platforms.

How do you build a visual identity system for a cross-border brand? We helped NatuX complete a full brand visual identity program from scratch. Today, it is a leading brand in Amazon’s mushroom-based nutritional supplement category.

A new consumer coffee brand, for which we completed a full-scope design program covering everything from branding to packaging. In 2022, it at one point became the No. 1 seller of bottled coffee on Tmall. It has also opened up omnichannel distribution across Hema, FamilyMart, Sam’s Club, Lawson, 7-Eleven, and other outlets, achieving integrated online and offline operations.

Design for medical-grade brands is different from that for consumer goods—it requires a “sense of trust.” We helped SHININGCUI complete a full brand visual identity program from 0 to 1. Today, it has become a representative brand in China’s domestic collagen biostimulator field.

In the 20-year history of a national brand, we helped it achieve a youthful transformation through a single comprehensive brand design program. This is the only comprehensive brand upgrade Wahaha Childrenswear has undergone in 20 years.

We completed brand development and core hit product development for Kuaijishan, using design to revitalize the traditional category and bring new vitality to the time-honored brand in the young consumer market.

How should the global visual language for pet health supplements be expressed? We helped Detenele, a brand under Tianyuan Pet, complete its comprehensive brand development from 0 to 1.

We created a series of packaging designs for MAOGEPING, helping the brand continuously enhance its influence in the premium domestic color cosmetics sector.

An imported sparkling wine brand under Lianhua. We designed a complete imported brand visual identity system for it. Since its launch, the product has repeatedly ranked among the top sellers in the beverage category at Hema (Freshippo) and Sam’s Club.

A high-end French resort wear brand. We designed a brand-new global image for it, helping it establish dedicated counters in major five-star resort hotels and become a representative brand in the resort wear sector.