CELERZOA
Hair Scalp Special Care Freeze-Dried Balls
Client
CELERZOA
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:Fei
3D:7%
T:2026.7
CELERZOA
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:Fei
3D:7%
T:2026.7
CELERZOA successfully completed its strategic upgrade from a research institution to a global high-end brand through systematic brand overall planning. After the brand image was redefined, it entered the global market with a new visual system - the brand identity was reduced from the 9-letter "CELERZOA" to a 2-letter graphic symbol "CZ", significantly improving the global communication efficiency; the hair growth essence was upgraded from double vials that were inverted against each other to a push needle + single bottle + introduction comb, and the product experience was comprehensively optimized; the packaging material was upgraded from gray boards to silver card paper + refractive pattern technology, enhancing the texture while reducing the cost. The brand, with a high-end positioning of over 10,000 yuan per unit, precisely targets the global high-end skincare market, and has established a clear and unique brand recognition in the high-growth field of hair growth and anti-aging.
CELERZOA, as a leading cell messenger research institution, focuses on the fields of hair growth and anti-aging, and is committed to providing high-end skincare solutions for global consumers based on cell technology. The brand is positioned as a high-end cell technology skincare brand priced at over 10,000 yuan, aiming to enhance the brand's influence globally.
CELERZOA, as a leading cell messenger research institution, focuses on the fields of hair growth and anti-aging, and is committed to providing high-end skincare solutions for global consumers based on cell technology. The brand is positioned as a high-end cell technology skincare brand priced at over 10,000 yuan, aiming to enhance the brand's influence globally.
The brand initially faced three core issues. The brand image was unclear - the brand color was not defined, the high-end brand image failed to be effectively conveyed, and the visual and price positioning did not match. The brand name had a high memory cost - "CELERZOA" had 9 letters, and consumers in non-English speaking countries had an extremely high memory cost, which seriously affected the global communication efficiency. The packaging experience was lagging behind - the first hair growth essence used double vials for packaging, and it required mutual pouring during use, making the operation cumbersome and prone to spillage.
This project's services cover brand positioning, brand visual system, product packaging design, and VI extension norms. Starting from the brand's research and development genes and global strategy, we established a design direction of "high-end, restrained, and professional". At the brand positioning level, we determined a visual system with dark blue as the main color and silver as the auxiliary color, using a simple and high-quality style to convey a high-end, restrained, and professional brand image. At the brand recognition level, we reduced "CELERZOA" to the graphic symbol "CZ", significantly reducing the memory and communication costs, allowing the brand to have a more recognizable visual symbol in the global market. At the product packaging innovation level, we replaced the essence liquid packaging with a push-pinch form, making it convenient for precise injection into the freeze-dried small balls; we changed from multi-pack to single-pack to improve the ease of use; we added a scalp introduction comb to optimize the terminal user experience. At the VI extension level, while retaining the core identification elements, we set up transformable areas to reserve space for future product line extensions.