FTJR
Apparel Brand
Client
FTJR
Service
Brand Visual Design
Packaging Design
Team
CD:Kevin
D:丹丹
3D:陈豪
T:2020
FTJR
Service
Brand Visual Design
Packaging Design
Team
CD:Kevin
D:丹丹
3D:陈豪
T:2020
The parent company of FTJR is a specialized clothing enterprise integrating design, production and marketing. It has two own clothing processing factories. The company has been focusing on the categories of trench coats and windbreakers for over ten years, and its women's clothing products are popular nationwide. After our brand design upgrade, the company's annual sales have exceeded 60 million yuan.
FTJR hopes to create a clothing brand that is natural, comfortable, laid-back and fashionable, with a sense of quality. The brand concept is to be a brand with an attitude, allowing people to rediscover their own comfort from clothing. For this project, the brand color is chosen to be grayish green, highlighting the brand's laid-back quality. A logo was designed for FTJR, which is recognizable and easy to apply in material extension.