TITI ROSE
Jinrun Antibacterial Gel
Client
TITIROSE
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:MING YANG
3D:7%
T:2024.12
TITIROSE
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:MING YANG
3D:7%
T:2024.12
TITI ROSE JINRUN Antimicrobial Gel has successfully established a brand image that combines sophistication and professionalism in the high-growth market of women's personal care health through systematic brand visual and packaging design upgrades. We adopted an innovative design concept of "visualizing natural attributes + embodying emotional value", and through precise color standards, graphic norms and application rules, we created a complete VI system and product visual system for the brand. The refreshed brand visual, with a gentle and luxurious unique visual label, has established a clear differentiation identification in the personal care product market. In terms of channel layout, TITI ROSE has successfully opened the "TITI ROSE Store" on Tmall, with a product price of 499 yuan, precisely targeting the mid-to-high-end personal care consumer market. With differentiated brand visual and precise high-end positioning, TITI ROSE has successfully established a unique brand recognition in the rapidly growing market of women's personal care gels.
TITI ROSE is a brand dedicated to women's personal hygiene health. Its core product, Jinrun Antimicrobial Gel, belongs to disinfection-grade hygiene products. Against the backdrop of the continuous growth in the women's personal hygiene market - with monthly sales of private area care products ranging from 50 million to 75 million yuan, and monthly sales of private area cleansers reaching 100 million to 250 million yuan - TITI ROSE is committed to providing high-quality personal hygiene health products for women. The products mainly focus on core functions such as antibacterial cleaning and daily moisturizing care.
This project is to create a brand visual and packaging design system for TITI ROSE's Jinrun Antimicrobial Gel. The core objective is to help the brand establish a differentiated, high-end, and trustworthy brand image in the highly homogeneous market of women's personal hygiene products. We started from the category characteristics of personal hygiene products and the psychology of consumers, and established a design direction of "visualizing natural attributes + embodying emotional value". At the visual level, we conveyed the core value of the product, "antibacterial cleaning and daily maintenance", with a gentle and skin-friendly visual language. Through precise color standards and graphic norms, we constructed a complete VI system and product visual system. The packaging presents a visual style that combines professionalism and sophistication, enabling the product to establish a clear brand recognition on shelves and e-commerce pages, effectively helping TITI ROSE establish differentiated brand recognition in the high-growth segment of women's private area gel.