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cell premium icon cream
Black Facial Cream
Client
cell premium
Service
Packaging Design
Product Design
Team
CD:Kevin
D:S
3D:Mega
T:2024.11
cell premium
Service
Packaging Design
Product Design
Team
CD:Kevin
D:S
3D:Mega
T:2024.11
Cell Premium Icon Cream (Black Ball Cream) has successfully addressed the industry challenges brought by the European plastic ban through systematic product packaging and brand visual upgrades, laying a solid visual foundation for the brand’s global development. While preserving the product’s iconic “black ball” marketing concept, the refreshed product packaging innovatively incorporates an ice-cube chamfered design symbolizing the Nordic region, allowing the brand philosophy to be fully expressed. At the brand level, the Cell Premium Black Ball series was honored with the “Spa Product of the Year” award at the 2023 China Wellness & Spa Awards Ceremony. The brand has established in-depth partnerships with top luxury hotel spas such as The Ritz-Carlton Shanghai, Pudong Spa and Yao Spa at The PuXuan Hotel. In terms of channel layout, its products have launched on mainstream Hong Kong retail platforms such as YOHO and professional beauty e-commerce platforms such as Jofiou Beauty. As a high-end Swiss tech skincare brand, Cell Premium was founded by Dr., President of the Swiss Medical Cosmetics Association, focusing on native plant extraction and cell-level anti-aging repair, and is renowned for high-concentration active ingredients and molecular filtration technology.
Cell Premium (Xibomi) is a high-end tech skincare brand from Switzerland, founded by Dr., President of the Swiss Medical Cosmetics Association, focusing on native plant extraction and cell-level anti-aging repair. The brand is renowned for high-concentration active ingredients and molecular filtration technology. Its products contain highly concentrated native plant extracts derived from apples, grape seeds, alpine roses, and argan trees. Cell Premium’s proprietary molecular filtration technology enables its products to contain five times more native plant extracts than traditional products, maximizing the high activity and purity of active ingredients. With luxurious products and a unique skincare philosophy, the brand has become a leading brand in the global skincare field.
Cell Premium (Xibomi) is a high-end tech skincare brand from Switzerland, founded by Dr., President of the Swiss Medical Cosmetics Association, focusing on native plant extraction and cell-level anti-aging repair. The brand is renowned for high-concentration active ingredients and molecular filtration technology. Its products contain highly concentrated native plant extracts derived from apples, grape seeds, alpine roses, and argan trees. Cell Premium’s proprietary molecular filtration technology enables its products to contain five times more native plant extracts than traditional products, maximizing the high activity and purity of active ingredients. With luxurious products and a unique skincare philosophy, the brand has become a leading brand in the global skincare field.
This project is to create a product packaging and brand visual upgrade system for Cell Premium Icon Cream black spherical cream. The core objective is to help the brand maintain and strengthen its high-end and luxurious brand image while complying with the industry's plastic ban regulations. We started from the brand's core concept of "plant-based extraction and cell-level anti-aging and repair", and established three design directions: "inheritance of tradition, innovative expression, and global perspective".
Material upgrade: The product packaging was changed from the original all-acrylic material to a composite material of upper acrylic and lower glass. This material upgrade not only meets the environmental protection requirements of the European plastic ban, but also enhances the texture and luxury of the product through the use of glass material.
Structural innovation: The product packaging was re-molded. While protecting the brand's iconic "black sphere" marketing concept, this design innovatively added an ice block corner design symbolizing Northern Europe. This design language precisely echoes the brand's origin in Switzerland, enabling the complete expression of the brand's philosophy.
Global perspective: Through systematic material upgrades and structural innovations, we helped the brand achieve a global upgrade in brand visual perception while responding to industry policy changes, thereby facilitating the development of the brand in the global market.
Through this product packaging design system that combines environmental compliance, aesthetic innovation, and global perspective, Cell Premium Icon Cream successfully completed a magnificent brand visual upgrade in the industry transformation, providing solid visual support for this Swiss high-end skincare brand's continuous expansion in the global market.
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