Vitasoy
Diamond PR Gift Box
Client
Vitasoy
Service
Packaging Design
Team
CD:Kevin
D:Dandan
3D:Dandan
T:2020
Vitasoy
Service
Packaging Design
Team
CD:Kevin
D:Dandan
3D:Dandan
T:2020
Created for the debut of Vitasoy’s Tetra Pak Diamond packaging, this PR gift box was designed around the launch theme “Diamond Renewal.”
The “Diamond PR Gift Box” served as a tangible expression of Vitasoy’s premiumization strategy and supported the launch of the brand’s new “Health Plus Plant Milk — Diamond Edition” series. The new product line also introduced the brand’s breakthrough “Diamond Cell-Wall Disruption Technology,” reinforcing a more advanced and premium product proposition.
The “Diamond PR Gift Box” served as a tangible expression of Vitasoy’s premiumization strategy and supported the launch of the brand’s new “Health Plus Plant Milk — Diamond Edition” series. The new product line also introduced the brand’s breakthrough “Diamond Cell-Wall Disruption Technology,” reinforcing a more advanced and premium product proposition.
The gift box design draws inspiration from the faceted geometry of a diamond.
Its surface uses silver card stock combined with reverse UV printing and refractive textures, allowing the packaging to produce shifting reflections and light effects when viewed from different angles. This material treatment creates a stronger sense of depth, brilliance, and premium quality, while visually echoing the “diamond” concept of the product launch.
The layered artwork on the top of the gift box was designed as a reusable framed display. After opening, it can be repurposed as a decorative object for a desk or workspace, extending the life cycle of the packaging and increasing the long-term visibility of the Vitasoy brand.
Through the integration of structural design, reflective materials, and secondary-use functionality, the project transforms the PR gift box from a one-time launch package into a memorable brand object with stronger visual impact and lasting value.