After our design, on August 2024, with the authoritative sales certification issued by a third-party consulting agency and the certificate issued by CIC Zhesi Consulting: YIKA windshield wipers [The top online sales in the whole country in 2023] (on mainstream e-commerce platforms such as Tmall, JD, and Douyin); the best-selling list of the rain wiper category on Douyin has remained at the forefront for a long time; it ranked first in the list of the top ten domestic rain wiper brands; and it won three industry honors at the automotive aftermarket brand grand ceremony: Consumer Favorite Award, Most Powerful Award, and Most Brand Influential Award. From 2013 to 2017, the cumulative sales reached 20 million pairs of rain wipers, with over 10 million purchase users, a 50% repeat purchase rate, and the cumulative sales on the entire network exceeded 1.36 billion yuan. The annual production of rain wipers can reach 11 million sets. There are three major warehousing bases in Wuhan, Wuhu, and Anfeng. The dual-channel layout of online and offline auto parts stores is adopted. In 2021, actor Jiao Enjun was signed as the brand spokesperson, and the brand was upgraded. New trendy media community elevator advertisements were launched, officially starting the brandization route.
YIKA is a brand of windshield wipers under the Goteiwei Group, focusing on automotive accessories. The brand is positioned as the most durable automotive parts, providing consumers with a pleasant travel experience. The brand mission of YIKA is that technology makes car maintenance more convenient, and the brand slogan is durability comes from technology. This project aims to enhance the recognition of YIKA on the e-commerce platform. Red and blue contrasting colors were selected, and the identification logo was created based on the slanted cut of the "A" in the LOGO. The red and blue slanted cut always appears wherever the brand is exposed, achieving the uniformity and memorability of the brand.