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HiSaily
South France holiday Bohemian-style clothing
Client
HiSaily
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:S
3D:Mega
T:2024.4
HiSaily
Service
Logo Design
Visual identification system
Packaging design
Team
CD:Kevin
D:S
3D:Mega
T:2024.4
The Bohemian-style clothing line of HiSaily from the South of France has successfully entered the world-class resort destination of Sanya - Atlantis Resort with its unique French-style vacation aesthetics and high-quality product capabilities. As a mid-to-high-end vacation clothing brand originating from France, HiSaily precisely caters to the high standards of quality and aesthetics demanded by the high-end vacation clientele of Atlantis Resort through the integration of multiple design elements such as Bohemian, elegance, sweetness, avant-garde, and sexiness, providing travelers from all over the world with a unique and exquisite wearing experience.
HiSaily is a modern fashion resort wear brand originated from France, targeting the mid-to-high-end market. The brand's product line includes resort casual wear, sun protection clothing, swimsuits, and various resort accessories. The inspiration for the brand's clothing designers comes from the romance and elegance of France, integrating French art, culture, and natural landscapes into the design and presentation of the products. The brand is renowned for its pursuit of high-quality materials and excellent craftsmanship. The design concept combines elements such as Bohemian, elegance, sweetness, avant-garde, and sexiness, fully demonstrating women's confidence, bravery, wisdom, romance, and the spirit of pursuing freedom and positivity. The design style is modern and diverse, reflected in ingenious details such as openwork lace, prints, bead embroidery, silk embroidery, and color dyeing, as well as in challenging traditional designs and cuts.
This project is to create a brand visual and font design system for HiSaily, with the core goal of helping the brand establish a differentiated brand identity with a French style in the mid-to-high-end resort wear market. In terms of font design, the team adopted a more classic and retro serif font, modifying the corners of the letters and highlighting the irregularity of each letter. This font strategy not only echoes the brand's product design concept of "challenging tradition and being unconventional" but also reinforces the brand's tone of "French elegance" and "modern fashion" at the visual level. Through this brand visual design system that combines cultural genes, recognition efficiency, and aesthetic height, HiSaily successfully upgraded from a resort wear product to a mid-to-high-end resort wear brand with clear brand positioning, complete visual identity, and French fashion genes, laying a solid brand foundation for its entry into top-tier channels such as Atlantis.
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