Aidodo

Aidodo
Dragon & Phoenix Wedding Gift Box

Client
Aidodo

Service
Packaging Design

Team
CD:Kevin
D:Jiaxing、Jiabai
3D:Junfeng
T:2021
Aidodo's "Longfeng Chengxiang" luxurious Chinese-style wedding cake gift box is the most expensive flagship series in Aidodo's product portfolio. After our design, this series, by deeply exploring traditional wedding customs and presenting exquisite modern design expressions, quickly became a benchmark product in the high-end Chinese wedding cake market, earning extremely high user satisfaction rates. Aidodo has now grown to a team of 700 people, with annual sales exceeding 500 million yuan; it has distribution outlets and brand stores in 50 cities across the country, including 20 direct-operated stores and 15 online stores; as the largest seller of wedding cakes on Tmall and JD, it has consistently ranked first in sales on various e-commerce platforms for four consecutive years; the online sales account for up to 70%, and the full-channel new retail model covers core e-commerce platforms such as Tmall, JD, Pinduoduo, and Douyin; more than 100,000 people across the country come into contact with and use Aidodo products every day. During the 618 promotion in 2023, Aidodo not only retained the top position in the wedding cake category but also ranked among the top 7 in the snack category.

Aidodo's wedding cakes were founded in Shanghai in 2008 and are affiliated with Shanghai Aidodo Industrial Co., Ltd. The brand is dedicated to the independent design and sales of wedding gift products for events such as marriage, birth, promotion of success, moving house, and birthday celebrations. It particularly focuses on the inheritance and promotion of traditional Chinese wedding cake culture in the new era, always leading the development of the entire industry in terms of product concepts and appearance design. Aidodo has always played a core role in the revival and renaissance of traditional Chinese wedding cake culture. Today, Aidodo's products cover various usage scenarios such as birth gifts, wedding gifts, and moving house gifts.

This project is the most expensive series among all Aidodo's products, aiming to design a wedding cake gift box that can present the luxurious Chinese wedding atmosphere. The design team conducted in-depth research on ancient wedding utensils and ultimately drew inspiration from the concept of "makeup cases" in ancient women's dowries, which carried precious items. This was used as the structural prototype of the gift box - the makeup case itself is a "mirror box for storing grooming supplies", symbolizing preservation and inheritance, which is highly consistent with the essence of wedding gifts carrying blessings. In terms of visual expression, the team used the theme of "dragon and phoenix presenting auspiciousness" and incorporated hand-drawn lines of dragons and phoenixes, with a red and gold color scheme, which not only echoed the joyfulness and luxury of Chinese weddings but also endowed traditional symbols with new vitality through modern design language. The gift box is neatly arranged with wedding cakes and candies inside, balancing visual appeal and eating experience, making each gift a worthy piece of wedding memory.


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