UONE
Bioactive Collagen Tripeptide

Founded in 2024, UONE is a functional food brand focused on the field of bioactive collagen peptides. Based on long-term research into aging mechanisms, ECM (extracellular matrix) degradation, and collagen metabolism, the brand has overcome the industry’s core challenge of collagen inactivation caused by high-temperature processing. UONE is committed to providing consumers with oral collagen products featuring high activity, high bioavailability, and high purity through scientifically verifiable efficacy, a safe and traceable supply chain, and breakthrough active-ingredient preservation technology.

This project was to create a complete full-brand design for UONE Collagen Peptide Small-Molecule Tripeptide, with services covering core dimensions such as brand design and packaging design. Starting from the brand’s core positioning of “high activity, high bioavailability, and high purity,” we established three major design directions: “technological feel, professional feel, and purity.” At the same time, the team pioneered the introduction of high-end skincare design methods and aesthetic standards into the functional food field—from visual language and material texture to brand tonality, fully benchmarking against the quality standards of leading skincare brands rather than adopting the design logic of traditional health supplements—giving oral collagen products a skincare-grade visual experience and brand perception.

Centered on UONE’s technological DNA of “active collagen,” the brand visual system builds a complete visual identity combining a technological feel and professional tonality, allowing the brand to visually convey a scientific, precise, and trustworthy brand temperament.

For the usage scenarios of oral powder products, we fully considered the product’s technical features of a “patented active chamber and three-layer aluminum foil oxygen-barrier freshness lock,” balancing the dual needs of active preservation and visual quality in the packaging structure. To this end, through custom mold development, we created an exclusive packaging structure for the product that combines functionality and aesthetics, among which the iconic red cap became one of the core memory points of the brand’s visual identity. The overall visual language is concise and recognizable, ensuring the product quickly builds brand awareness on both e-commerce pages and offline shelves. Through visual language, it fully communicates the product’s technical barriers—“three-stage low-temperature enzymatic hydrolysis technology + low-temperature microcrystalline freeze-drying technology”—and its core advantage of an “ultra-low molecular weight of 500 Da,” empowering the establishment of brand trust through design.

Through this full-brand design system combining technological tonality, recognition efficiency, and trust building, UONE has successfully upgraded from a start-up functional food product to a professional bioactive collagen brand with strong visual recognition, clear brand positioning, and authoritative industry endorsement.