BINGYAO
Nano Ceramic Coating
Client
GUTEWEI BINGYAO
Service
Packaging design
Team
CD:Kevin、Gary Lau
D:CHENG
3D:JUNFENG
T:2022.03
GUTEWEI BINGYAO
Service
Packaging design
Team
CD:Kevin、Gary Lau
D:CHENG
3D:JUNFENG
T:2022.03
Following an all-new brand packaging visual upgrade, Bingyao Nano Ceramic Coating has successfully entered offline automotive detailing and maintenance stores, auto repair chain stores, and high-end modification experience centers nationwide, while establishing an online presence on Tmall, JD.com, and Douyin’s automotive vertical e-commerce channels. Its new visual identity, characterized by a tech-driven, professional feel, breaks away from the homogenization dilemma facing similar coating products on the market and significantly enhances shelf recognition and customer trust at the point of sale. After the upgrade was implemented, the product achieved breakthrough growth in dealer recruitment conversion rate and terminal sales, rapidly developing into a benchmark coating kit in the automotive paint care sector and successfully widening its market gap with competitors through visual empowerment.
Bingyao is a professional sub-brand under GUTEWEI, deeply engaged in high-end automotive paint surface care and specializing in the R&D and production of paint protection products such as nano ceramic coatings. Leveraging mature scientific research capabilities in automotive care, Bingyao Nano Ceramic Coating adopts an advanced nano ceramic formula to form a high-hardness protective layer on automotive paint, delivering multiple functions including scratch resistance, UV resistance, hydrophobic brightening, and long-lasting paint protection, providing car owners with a long-term paint surface solution. The product targets automotive detailing stores, modification shops, and mid-to-high-end private car owners, focusing on long-lasting, durable, high-quality coating services, and is committed to building a highly reputed, high-performance national automotive coating brand.
This full packaging design was created around four core tonalities: technology, hardcore, high-end, and professional. The design team conducted in-depth research on the current visual landscape of similar products in the automotive aftermarket and broke away from the flashy and exaggerated design clichés of maintenance products on the market. The typography is bold and clean, conveying a sense of speed and power; hexagonal crystal elements are extracted as auxiliary graphics, echoing the product core of nano ceramic coating; the primary color palette uses deep black paired with a contrasting tech silver-blue, intuitively shaping the professional quality of a high-end industrial care product. The entire visual system covers gift box outer packaging, formula bottle bodies, product manuals, e-commerce detail pages, and dealer recruitment promotional materials, building a complete, unified, and highly recognizable high-end automotive care visual system. It achieves a high degree of alignment among the product’s hardcore efficacy, high-end brand positioning, and the aesthetics of car owners and store clients, conveying the product’s hardcore technological strength through visual language.