YOUNGTIME

YOUNGTIME
Leading Disposable Travel Essentials

Client
YOUNGTIME

Service
Brand Visual Design
Packaging Design
E-commerce Design

Team
CD:Kevin、Gary Lau
D:Dandan
3D:Junfeng
T:2021
Since its launch, the Sometimes brand has become the sales champion for multiple categories of products in the travel section of Taobao platform since 2018, and has consecutively ranked first in the outdoor travel products category on Tmall for several years. In the first quarter of 2023, the brand's sales on the Tmall and Taobao platforms reached nearly 38.7 million yuan, with sales exceeding 880,000 units. Among them, disposable underwear, as the core product, achieved sales of over 82 million yuan on Tmall and Taobao. The brand has entered mainstream e-commerce platforms such as Tmall and JD, and has continuously expanded its influence across all channels. In 2026, the brand officially announced a collaboration with B.duck Little Yellow Duck, launching multiple joint product series; previously, it also collaborated with LINE FRIENDS to launch a creative joint series.

This project retains the main elements of the LOGO and the super symbol, different from the linear LOGO graphics in the past. Now, it adopts the method of color blocks to increase the recognition of the e-commerce platform; in the brand VI color, the original green color system is retained, and it is adjusted to a warmer and more relaxing destination blue; in the brand font, it is unified with the graphic LOGO; an auxiliary graphic is made using the "hook" element in the LOGO, running through the entire packaging layout, making the products under the Sometimes brand brand-oriented and having a unified identification language. This project also created an IP image for it, based on the design of the love-to-travel little elephant, increasing the brand's more playability and bringing closer to consumers. Secondly, the product packaging was upgraded. We used the elements and color schemes of the VI system, such as the auxiliary graphics, and fully utilized them in the packaging layout, distinguishing it from other products in the same category visually, and having a more unified recognition and trust. Some texture effects were also added to the packaging materials to enhance the quality.

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