JIMEIXI

JIMEIXI
Ceramic Skin Revitalization Set

Client
Ceramic Skin Revitalization Set

Service
Brand design Packaging design

Team
CD:Kevin
D:S、MING YANG、CHENG
3D:Mega
T:2024.07
The Jimei Ceramic Skin Revitalization Set has successfully redefined its brand image through a systematic brand upgrade and visual refresh. At the "EASY·Solnai" new product launch event held in September 2024, Jimei showcased its comprehensive visual design upgrades in the product packaging and brand image. The brand represents the vastness, fluidity, and inclusiveness of the sea, providing consumers with a brand-new sensory experience. The event attracted over 1,000 industry experts and beauty professionals, witnessing the brand's new breakthroughs. At the strategic level, the brand is committed to creating a full-channel business model integrating the sky network, ground network, and human network, and has established a brand system framework in five directions: products, operations, investment promotion, education, and viral marketing. Through continuous innovation and self-breakthroughs, Jimei is presenting its new brand image and strategic layout to the market and consumers, demonstrating its determination to lead the beauty industry in the future.

Jimei Xi is a skincare brand under Wuhan Jimei Xi Biotechnology Co., Ltd. The company is a pioneering innovative technology company that involves research, production, and marketing of cosmetics, food, biological products, disinfection products, and medical devices. The Jimei Xi brand mainly focuses on the fields of female reproductive health and beauty anti-aging. On May 29, 2023, Jimei Xi held the "Self-Enjoyment·Fearless Time" global new product launch event. In September 2024, the brand held the "EASY·Solnai" new product launch event and the China Beauty Industry Forum in Suzhou, further promoting the brand's all-round upgrade.


This project is to create a brand visual and packaging design system for the Jimei Xi Skin Rejuvenation Set. We centered around the brand theme "EASY·Solnai", establishing three design directions: "Explore·New Ideas in the Beauty Industry", "Search·The Heartfelt Intentions of the Beauty Industry", and "Create·The Deep Intentions of the Beauty Industry".


Explore - Explore new ideas in the beauty industry: Jimei Xi not only focuses on the functionality of the products, but also undergoes a comprehensive upgrade in visual design. We draw inspiration from the vastness, fluidity, and inclusiveness of the sea, bringing consumers a brand-new sensory experience.


Search - Grasp consumers' intentions: The brand strives to create a healthy and beautiful experience for people through the integration of nature and technology. In packaging design, we adopted a minimalist style and a cold color scheme, presenting a visual language that combines modernity and quality.


Create - Lead the deep intentions of the beauty industry: By integrating innovative concepts into the design, we helped the brand reshape industry standards. The product packaging adopted a pull-out box structure and a hardboard precision裱 box technique， enhancing the product's texture and opening experience.


Through this design system that combines visual innovation， quality characteristics， and brand strategy， Jimei Xi successfully upgraded from a traditional skincare brand to a beauty industry brand with a complete visual identity system and clear brand strategic positioning.


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